Editorial policy

How our articles are produced

We are an automation company, so it would be strange to pretend we write everything by hand. Our process is:

1. 1Research. The topic, the questions readers actually ask, and the sources that can support any claim we intend to make.
2. 2Draft. An AI-assisted first draft, produced against a written specification covering structure, sourcing and tone.
3. 3Review. A person reads the whole thing, checks every figure against its source, rewrites what is weak, and cuts what is filler.
4. 4Publish. Only after that review. Nothing is published automatically.

The byline on every article names the person accountable for it. Today that is John Foster, Founder, Ottoflow. If an article is wrong, that is on us, not on a tool.

Sourcing and citation standards

Every external claim we make has to trace back to a source we actually read. Our rules:

• Everything is cited. Articles carry a numbered source list with the publisher, the title, the year, and the date we last checked the link.
• We paraphrase rather than reproduce. Findings are restated in our own words. Quotes are short, marked, and attributed. We do not reproduce tables, charts or figures from other publishers — we cite the finding and link to the original.
• We name the source we actually read. When a statistic reaches us through one publisher reporting on another organization's research, we say so rather than attributing it directly to research we have not opened.
• Unverifiable numbers get cut. If a figure is compelling but cannot be traced to a source, it does not run.
• No invented evidence. We do not fabricate statistics, studies, client results or testimonials.

What we do not do

• We do not publish anything a person has not read end to end.
• We do not mass-produce articles to chase rankings. We would rather publish one useful piece a fortnight than forty thin ones.
• We do not promise specific financial outcomes, and we do not present illustrations as if they were measured client results.
• We do not accept payment for a citation. If we ever publish sponsored or affiliate links, they will be labelled as such and marked accordingly in the page's markup.

Corrections

We will get things wrong occasionally. When we do, we would rather fix it visibly than quietly.

• Email info@ottoflow.ai with the article and what is wrong. You do not need to be a customer.
• We aim to review reports within two business days.
• Factual errors are corrected and the article's last-updated date is changed, so the revision is visible.
• Substantive changes — anything that alters the argument or a headline figure — are noted in the article itself rather than silently edited.
• Typos and formatting are fixed without ceremony.

Why we publish this

We sell process improvement measured with data. A company that argues for measurable, documented processes should be willing to document its own. If you want to see the method applied to something of yours, book a call and we will baseline one of your workflows live.